Marketing Products Packaging And Labeling
| One of the prime factors that have a profound influence on the market value of a product is the method of packaging and labeling. Packaging can be broadly defined as material used to enclose and protect the product at the time of distribution, storage, sale or use. Package labeling can be defined as a label that describes the product and the company. |
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It is printed on the packet using written, electronic or graphical printing devices.
There are several objectives due to which materials are packaged and labeled. A proper packaging offers physical protection against factors such as temperature, shocks, and vibrations to the material packed inside. Apart from this, it also prevents the material from getting damaged under the influence of oxygen, water vapor and dust. Packaging maintains the material in a fresh and clean condition. It prevents the occurrence of any possible damage or tampering during shipment.
One of the most important advantages of packaging is improving the market value of the product. A properly packaged material is more convenient for shipment, storage, distribution, handling and display. Apart from this, information regarding the usage, transport and disposal of the material can be clearly conveyed to the customer with the help of labels printed on the package.
Currently, there are various types of materials available for packaging. The type of packaging to be used is determined depending on the material that needs to be transported or distributed. However, there are certain requirements that are usually considered before selecting a packaging material. Some of them include the structural design, shelf life, marketing, quality assurance, protection against environmental factors and bio-degradability. Automated instruments are available for the purpose of increasing the efficiency during packaging and labeling.
Many of the packages available today are being custom-engineered to prevent any possible tampering or pilferage. These packages are accompanied with authentication seals or holograms indicating the genuineness of the material inside. Some of the improved packaging devices are associated with anti-theft devices such as RFID tags or electronic article surveillance tags.
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